
SELLERS
Personalized support and expert guidance
to help you sell with confidence
and achieve your goals.
Founded in 2003 by Robert Hernandez, PCVI Residential is a boutique real estate brokerage proudly serving individual homeowners and 1–4 unit residential investors throughout California, including all nine Bay Area counties. At PCVI Residential, we do more than just facilitate real estate transactions—we build relationships founded on trust, integrity, and personalized attention.
What Sets Us Apart
PCVI Residential clients work directly with the Broker and Founder, Robert Hernandez. Unlike large brokerages where your needs may be handed off to various agents, at PCVI Residential, your experience is tailored and handled exclusively by Mr. Hernandez himself. He carefully manages only a few clients at a time to provide personalized services at the highest levels.
Personalized Support / Not About the Stock Price
At PCVI Residential, we understand that selling your home or 2 – 4 unit property is more than a transaction—it's a significant event. That's why we offer personalized service centered around you, not our corporate quotas or stock performance. As a boutique firm, success depends on providing you with exceptional service. Our focus is on direct communication, strategic marketing, and expert guidance to position your home for maximum value and a seamless closing process. We review market analytics to suggest a sales price for your property that is competitive and will result in a maximum return.
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Whether you're selling a luxury estate, a starter home, or an investment property, our commitment remains the same: unwavering professionalism, local expertise, and results aligned with your goals.
No Dual Agency Policy
Unlike many brokerages that attempt to represent both buyer and seller in the same transaction, PCVI Residential will never act as a dual agent. We believe your agent should represent only you, ensuring undivided loyalty, complete transparency, and full advocacy for your best interests. When we represent a seller, we never divide our attention or compromise negotiations by working both sides of the deal. Your property deserves singular focus and maximum leverage.
Negative Aspects of Pocket Listings
Pocket listings—where a property is marketed off-MLS and often within a limited agent network—may be framed as exclusive or discreet, but they consistently work against the interests of sellers, buyers, and the broader real estate market. PCVI Residential will not do pocket listings. According to industry leaders and fair housing advocates, private listing networks reduce open access, reinforce inequality, and erode transparency. Sellers often sacrifice exposure, pricing power, and market feedback, while buyers—especially first-time or underrepresented groups—may never even get the chance to see a home that fits their needs. The result is a fragmented market where only the well-connected benefit, and fairness is sidelined for exclusivity.
Here are key reasons to avoid pocket listings:
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Reduced Exposure Leads to Fewer Offers
Your home won't appear on the MLS or public real estate platforms, drastically limiting visibility. Less exposure typically results in fewer showings and reduced competition—leading to lower offers.
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Weakened Negotiating Position
A limited buyer pool means buyers may feel less urgency or pressure to compete. Without the dynamics of a public market, sellers often lose leverage and pricing power.
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Missed Market Feedback
Public listings allow agents and sellers to gather valuable feedback from the market to help with pricing or staging adjustments. With pocket listings, you forfeit that insight.
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Appraisal Challenges
Without multiple offers or visible market interest, appraisers may undervalue your property. This can jeopardize the deal during escrow, especially for financed buyers.
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Perception of Desperation or Hidden Problems
Buyers and agents may wonder why a property isn't listed publicly—raising concerns about potential issues or a seller in distress, which can lower perceived value.
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Fair Housing Risks and Buyer Discrimination
Pocket listings can unintentionally (or intentionally) exclude buyers from diverse backgrounds. This restricts access to housing opportunities and may violate fair housing principles, creating legal and reputational risks for all parties involved.
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Lost Opportunity for Bidding Wars
Competitive, multiple-offer situations often drive up the final sale price—but they require public visibility. With a pocket listing, this opportunity is virtually eliminated.
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Limited Agent Network
You're depending solely on your agent's private network. Even strong networks rarely rival the reach of full public marketing.
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Potential for Dual Agency Conflicts
Pocket listings increase the likelihood of dual agency scenarios, where the same agent represents both buyer and seller. This can compromise the agent's ability to fully advocate for either party's best interests.
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Undermines Market Transparency
Keeping listings off the MLS reduces overall market visibility and data accuracy, distorting pricing trends and limiting insights for both consumers and professionals.
No Annual Brokerage Fees / No Pressure to Meet Quotas
Due to the fact that PCVI Residential buyers and sellers work directly with Mr. Hernandez, Broker and Founder, they never feel pressured to close a transaction due to fees charged in addition to the normal costs of doing business or quotas that need to be met to maintain employment. Average fees charged by major regional and national brokerages are reflected below
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Monthly Desk/Technology Fees - Average Annual Amount: $2,400
(Estimated monthly range: $145–$350/month)
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Franchise Fees (Percentage of Commission) - Average Annual Amount: $3,000
(Based on 5%–8% per transaction, depending on sales volume)
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Transaction Fees - Average Annual Amount: $1,200
(Estimated at $300 per transaction with ~4 transactions/year)
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Errors & Omissions (E&O) Insurance - Average Annual Amount: $750
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Startup/Onboarding Fees (One-time or amortized) - Average Annual Amount: $150
(Typically a one-time fee of $149–$249)
At PCVI Residential, we believe full transparency and market access yield the best results for sellers. We strive to maximize visibility, drive competitive interest, and protect your equity every step of the way.
